Milk packets are getting a new logo. What consumers should know

Milk, butter, cheese and other milk-based products sold in India will have to carry a standardised identification logo from July 1, 2028, under a new labelling requirement introduced by the Food Safety and Standards Authority of India (FSSAI).

The new mark features a white milk drop set against a blue square background. It is intended to help consumers identify milk and milk products more easily while shopping and bring consistency to product labelling across the country.

The requirement has been notified under the Food Safety and Standards (Labelling and Display) Second Amendment Regulations, 2026. It will apply to all milk and milk products, including composite milk products.

What will the new FSSAI logo look like?

The logo will serve as a common identification mark across packaging of milk-based products. Its size will depend on the area of the product's display panel, with the amendment laying down minimum dimensions for different packaging sizes.

This means manufacturers will have to ensure that the logo is displayed according to the specified size requirements. The change is aimed at making it easier for buyers to distinguish milk and milk products through a uniform visual marker.

Announcing the development on Instagram, FSSAI said, “FSSAI has introduced a standardised logo for milk and milk products to help consumers recognise these products more easily at the point of purchase.”

New labelling rule comes amid Amul milk price hike

The announcement comes days after the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, announced an increase in prices of its fresh milk variants.

The revised rates came into effect on November 12, with prices going up by Rs 2 to Rs 4 per litre, depending on the variant.

GCMMF said the increase worked out to around 4 per cent to 5 per cent across major Amul fresh pouch milk variants sold nationwide.

In a statement, it said, “The Gujarat Cooperative Milk Marketing Federation (GCMMF) has announced a price hike of approximately 4 per cent to 5 per cent across major variants of Amul fresh pouch milk nationwide, effective November 12,” it said.