MG India launches the Windsor, India’s first intelligent CUV, at a starting price of Rs 9.99 lakhs

In a move set to disrupt India’s automobile market, JSW MG Motor India today launched the MG Windsor, the country’s first Intelligent CUV (Crossover Utility Vehicle), at a starting price of Rs. 9.99 Lakhs. This groundbreaking vehicle, combining the best features of a sedan with the spaciousness of an SUV, is expected to set a new benchmark in the electric vehicle (EV) segment.

The MG Windsor introduces a unique ownership plan called Battery-as-a-Service (BaaS), making it the first of its kind in the Indian passenger vehicle industry. The innovative model allows customers to purchase the car without paying upfront for the battery. Instead, they can rent the battery at Rs. 3.5 per kilometer, significantly reducing the vehicle’s acquisition cost. This model also promises long-term savings, with a 40% reduction in fuel costs compared to conventional vehicles.

Industry-First Features and Benefits

The MG Windsor boasts a host of industry-first features that promise to elevate the driving experience. It offers superior comfort, with Aero Lounge seats that recline to 135°, providing a business-class-like experience. Another standout feature is the Infinity View glass roof, which offers an expansive, uninterrupted view of the sky, adding a sense of openness to the vehicle’s spacious interior.

The Windsor also has the largest touch display in its segment—a 15.6-inch Grandview screen—and offers the best-in-class boot space of 604 liters, perfect for long family trips or urban commuting. The vehicle’s impressive 2,700 mm wheelbase ensures enhanced stability and ride quality.

Performance and Technology

Powered by a 38 kWh lithium-ion battery, the MG Windsor delivers 100 kW (136 PS) of power and a range of 331 kilometers on a single charge. It supports four driving modes—Eco+, Eco, Normal, and Sport—allowing drivers to customize their driving experience based on conditions and preferences. The car can be charged in just 40 minutes using a DC fast charger, making it one of the fastest-charging EVs in its class.

In terms of connectivity, the Windsor is packed with over 80 connected features and 100+ AI-based voice commands through MG’s i-SMART technology. The vehicle also introduces the MG-Jio Innovative Connectivity Platform (ICP), enabling home-to-car functionality, a first in India.

Comprehensive Ownership Program

In addition to BaaS, JSW MG Motor India is offering a lifetime battery warranty for the first owner of the MG Windsor. Buyers will also benefit from the 3-60 assured buyback plan, which guarantees that the vehicle will retain 60% of its value after three years or 45,000 kilometers. To further sweeten the deal, MG is offering one year of free public charging through its eHUB by MG app, simplifying EV ownership and charging convenience.

Leadership Speaks

Parth Jindal, Director of JSW MG Motor India, hailed the launch as a significant milestone, saying, “The MG Windsor embodies our vision of innovation and our promise to the Indian market. This vehicle merges the comfort of a sedan with the expanse of an SUV, making it ideal for Indian households. With its advanced features, disruptive pricing, and sustainable approach, the Windsor is poised to delight customers and help them travel in style, comfort, and sustainability.”

Rajeev Chaba, CEO Emeritus of JSW MG Motor India, echoed these sentiments, noting that the Windsor’s innovative features and the BaaS program would encourage more customers to make the switch to EVs. He added, “We are addressing the upfront cost barrier and supporting easy, hassle-free ownership. With this overall package, the Windsor will serve as a catalyst for strengthening India’s EV segment.”

Available in Three Variants

The MG Windsor will be available in three variants—Excite, Exclusive, and Essence—and four color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. Pre-reservations have already begun, with bookings set to open on October 3, 2024.

This launch continues JSW MG Motor India’s commitment to introducing world-class technology and sustainable mobility solutions to the Indian market, with the Windsor leading the charge in redefining electric vehicles for Indian consumers.