ICICI Prudential Life becomes ICICI Life Insurance after Prudential exits as promoter

Private sector life insurer ICICI Prudential Life Insurance on Monday announced that it has rebranded itself as ICICI Life Insurance following Prudential Plc ceasing to be a promoter of the company.

The insurer also unveiled a new brand tagline, “Har Kal Aasan”, as part of the transition to its new identity. The change reflects the company’s altered promoter structure while retaining the ICICI name under which it has operated in India for more than two decades.

New brand identity

The rebranding follows Prudential Plc’s exit from the promoter category of the life insurer. With the British financial services group no longer a promoter, the company has removed “Prudential” from its brand name and will operate as ICICI Life Insurance.

The company said its new tagline, “Har Kal Aasan”, reflects its focus on helping customers prepare financially for different stages of their lives. The rebranding marks a significant change in the identity of one of India’s established private-sector life insurance companies.

The transition does not alter the fundamental nature of the insurer’s business, which spans protection, savings, retirement and other long-term life insurance products.