President Droupadi Murmu Tuesday urged film stars and other celebrities not to endorse products that are harmful to health, telling some of the country’s leading entertainment personalities that their influence carried a responsibility towards society.
Addressing the 72nd National Film Awards ceremony at Ekta Nagar in Gujarat, Murmu said celebrities wield considerable influence, particularly over young people, and should be mindful of the products and behaviour they promote. “A true star is one who spreads light, not darkness,” she said.
‘Responsibility towards society’
The President said prominent personalities should consider the wider impact of their choices as their actions and endorsements are closely followed by millions of people.
“I would like to urge all celebrities not to endorse any product which is harmful to health and society,” Murmu said, stressing that popularity should be used to encourage positive choices.
Her remarks assumed significance amid a continuing debate over celebrity endorsements of products such as tobacco-linked brands and surrogate advertisements. Actors and sportspersons have faced criticism in recent years over their association with brands whose wider product portfolios include tobacco or other potentially harmful products.
Murmu said cinema was not merely a means of entertainment but also an influential medium capable of shaping attitudes and social behaviour. She urged members of the film fraternity to use their reach to promote awareness and contribute positively to society.
National Film Awards presented
The President made the remarks while presenting the 72nd National Film Awards, which recognised performances and films across languages and categories.
Veteran actor Anant Nag was conferred the Dadasaheb Phalke Award, Indian cinema’s highest honour, recognising his contribution to the film industry over a career spanning five decades.
The ceremony brought together actors, filmmakers, producers and technicians from across the country, with Murmu highlighting cinema’s ability to connect people from different regions and linguistic backgrounds.
She said Indian cinema had played an important role in carrying the country’s cultural diversity to audiences at home and abroad, while filmmakers also had the capacity to draw attention to social challenges and encourage constructive change.
The President’s appeal to celebrities formed part of a broader message about the responsibilities accompanying fame and public influence. She said stars who command the affection and attention of large audiences could play a significant role in promoting healthier and more socially responsible choices.