Tesla will wind down production of its Cybertruck electric pickup by mid-2027, barely four years after its commercial launch, as CEO Elon Musk redirects manufacturing capacity towards the company's autonomous Cybercab robotaxi programme.
Musk announced that Cybertruck production at Tesla's Gigafactory in Texas would be phased out around the middle of next year to accommodate increased Cybercab output, marking a significant change in the electric vehicle manufacturer's product strategy.
The decision comes after the futuristic pickup struggled to achieve the sales volumes initially projected by Musk, despite attracting considerable attention for its unconventional design and advanced technology.
In a post on social media platform X, Musk said Tesla would wind down Cybertruck manufacturing at its Texas facility to create additional production capacity for the Cybercab.
In a subsequent update, he indicated that the company would introduce an additional production shift to fulfil outstanding Cybertruck orders before dismantling the assembly line around June or July 2027.
The announcement signals the approaching end of one of Tesla's most ambitious vehicle projects and reflects its growing emphasis on autonomous mobility and robotics.
๐๐ฟ๐ผ๐บ ๐ต๐๐ฝ๐ฒ ๐๐ผ ๐๐ฎ๐น๐ฒ๐ ๐๐น๐๐บ๐ฝ
The Cybertruck was first unveiled in 2019, when Musk presented it as a radical alternative to conventional pickup trucks.
Its sharply angular body, stainless-steel exterior and futuristic appearance immediately attracted worldwide attention.
Tesla initially planned to introduce the vehicle in 2021, but repeated development and manufacturing delays pushed its commercial launch to late 2023.
The Cybertruck was positioned as a competitor to established pickup trucks, including Ford's F-150 Lightning, and was expected to help Tesla enter the lucrative American pickup market.
However, sales failed to match the company's early expectations.
Musk had previously projected annual Cybertruck production of approximately 250,000 vehicles.
According to estimates from Kelley Blue Book, Tesla sold 20,237 Cybertrucks in the United States in 2025, a decline of nearly 48 per cent from the previous year.
Sales weakened further during the first nine months of 2026, reflecting continued difficulties in attracting buyers beyond the vehicle's initial enthusiast customer base.
Industry estimates place cumulative Cybertruck sales at more than 63,000 units, substantially below the volumes originally anticipated.
๐ฃ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด, ๐ฟ๐ฒ๐ฐ๐ฎ๐น๐น๐ ๐ต๐๐ฟ๐ ๐ฑ๐ฒ๐บ๐ฎ๐ป๐ฑ
The Cybertruck's commercial difficulties have been attributed to several factors, including higher-than-promised prices, production challenges, repeated recalls and its polarising appearance.
During its 2019 unveiling, Tesla indicated that an entry-level version could cost less than $40,000.
However, the vehicle eventually reached customers at substantially higher prices, weakening its appeal among buyers expecting a more affordable electric pickup.
Its unconventional stainless-steel construction also created manufacturing complexities.
The vehicle has faced 11 recalls, adding to concerns over quality and reliability.
International expansion proved challenging as well.
The Cybertruck's rigid exterior design raised pedestrian-safety concerns under European regulations, limiting its ability to enter that market.
The model has nevertheless been offered in several countries, including the United States, Canada, Mexico, the United Arab Emirates, Qatar, Saudi Arabia and South Korea.
Analysts have also pointed to broader difficulties facing electric pickup trucks in the American market, where demand has not consistently matched manufacturers' initial expectations.
๐๐๐ฏ๐ฒ๐ฟ๐ฐ๐ฎ๐ฏ ๐๐ฎ๐ธ๐ฒ๐ ๐ฐ๐ฒ๐ป๐๐ฟ๐ฒ ๐๐๐ฎ๐ด๐ฒ
Tesla's decision to phase out Cybertruck production is closely linked to Musk's ambition to transform the company from a conventional electric vehicle manufacturer into a business increasingly focused on autonomous transportation, artificial intelligence and robotics.
The Cybercab, a purpose-built autonomous electric taxi, is central to this strategy.
Unlike conventional passenger vehicles, the two-seat Cybercab has been designed without a steering wheel or pedals.
It also dispenses with traditional outside rearview mirrors and a rear windscreen, relying instead on technology intended to support autonomous operation.
The vehicle features butterfly-style doors and is being developed for Tesla's planned driverless ride-hailing network.
By reallocating production capacity at Gigafactory Texas, Tesla intends to increase Cybercab manufacturing without relying entirely on additional factory infrastructure.
However, the commercial prospects of the autonomous taxi programme remain uncertain.
Tesla's driverless operations continue to face regulatory scrutiny, and the company's ability to deploy autonomous vehicles at scale will depend on safety approvals, technological performance and customer acceptance.
The Cybercab programme represents a major strategic investment, but its success is not guaranteed.
๐ง๐ฒ๐๐น๐ฎ'๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐ฝ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐ฒ๐
The Cybertruck announcement follows Tesla's earlier decision to discontinue the Model S and Model X as the company reallocates resources towards newer technologies and manufacturing priorities.
The Model 3 sedan and Model Y SUV are expected to remain central to Tesla's conventional passenger vehicle portfolio.
Meanwhile, the company has continued to discuss plans for a next-generation Roadster, with deliveries targeted for 2028.
Tesla is also reportedly exploring a smaller, more affordable electric vehicle, although no confirmed launch schedule has been announced.
The changes underline the company's willingness to discontinue established or high-profile models while directing investment towards autonomous mobility.
For Cybertruck owners and prospective buyers, however, questions remain over the long-term implications of the decision, including future parts availability and support.
Tesla has not announced a detailed post-production support plan in connection with the latest development.
๐๐ป๐ฑ ๐ผ๐ณ ๐ฎ๐ป ๐ฎ๐บ๐ฏ๐ถ๐๐ถ๐ผ๐๐ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐
Musk's latest statement indicates that Tesla intends to fulfil as many outstanding Cybertruck orders as possible before dismantling the production line.
Although the company has announced the winding down of manufacturing at its Texas facility, it has not separately detailed plans for relocating Cybertruck production elsewhere.
The Texas plant remains the only known Tesla facility equipped to manufacture the pickup's specialised components, making a complete production exit increasingly likely.
The Cybertruck's trajectory illustrates the gap that can emerge between technological ambition and commercial demand.
Despite its distinctive styling, advanced features and global publicity, the vehicle struggled to achieve the scale necessary to justify its continued production alongside Tesla's expanding autonomous vehicle ambitions.
Its planned departure in 2027 will mark a significant moment for Tesla as the company shifts its attention towards the Cybercab and a future increasingly centred on driverless transportation.